![]() ![]() Super Sneakers: Allows the player to jump higher.2X Multiplier: Doubles the player's multiplier.Jetpack: Allows the player to fly in the air, Grants temporary invincibility and collecting many coins.Coin Magnet: Attracts coins even if the player is not in their path.The object of the game is to run as far as possible in a endless game world while avoiding randomly generated obstacles that require the player to either jump (slide finger forward), duck (slide finger backwards) and dodge the oncoming trains in a precise manner. Also, some characters in this game can be unlocked with Real Money. As well as coins and keys, they can collect hats, stereos, guitars and UFOs, in order to unlock Tricky, Fresh, Spike, and Yutani, respectively. However, as players collect more coins and keys, they will eventually get the chance to unlock new characters and outfits. The game starts with a default character, Jake. Launched in 2012, " World Tour" became the theme of the game, where the settings are in cities like, ,, ,, , and, only a few of the many locations that have been featured up until this point. The game is available on iOS and Android platforms. In the Update, they added keys ( ), which revive the character if they should choose to use them. The player must run away from the two, who are chasing him/her. The player takes on the role of an average teen (or, on rare occasions, a young adult) vandalizing a subway train, and is caught by The Inspector and his dog. It adds that 77 per cent of people are prepared to invest time and money in companies that try to do good.Subway Surfers is an endless runner video game developed & published by Kiloo & SYBO. Indian consumers, at par with many Asian counterparts, are actively engaged with sustainability, according to the report. Non-FMCG brands have been focused on marketing strategies that promote the brand in ways that are beyond the function of a product or service, according to the report. Such brands have worked to reduce their environmental impacts and promote social causes - which in turn attracts customers, partners, and talent. It further states that FMCG brands that score high on the brand purpose' have shown that purpose and profit can go hand in hand. Technology brands have been able to showcase a wide range of technology brands, and have been able to scale up and showcase a wide range of products and services. He says that vague slogans and one-off 'corporate charity events do not work, and it is not about jumping on the bandwagon of the latest fashionable cause.Ĭonsumer perceptions of good range and responsibility were highly correlated to strong brand purpose scores in this year. It shows that a larger societal purpose is more important for success for brands in India. In India, the purpose of being a contributing factor to brand equity is 10 times more important than in the world. There are five key trends about the patterns that Indian consumers deemed purposeful in the year 2021 - micro macro, tech brands, FMCG firms, non-FMCG brands, sustainable firms.ĭeepender Rana, Executive Managing Director- South Asia, Insights Division, Kantar, says Brand Purpose is an anchor in the midst of constant uncertainty, both as a North Star for brands and as a reassurance to consumers. In each case, brand perception and brand equity metrics were analysed across 30 categories and the data points were sourced from a total of over 12,000 respondents. Kantar BrandZ database for most Purposeful Brands of India for 2020 - 21 covers 418 brand cases. Asian Paints is followed by Jio, Samsung, MRF, Tata Housing and Airtel in the non-FMCG category. In the FMCG category, Tata Tea is followed by Surf Excel, Taj Mahal, Maggi, Parachute, Britannia. In tech, non-FMCG and FMCG categories, Amazon, Asian Paints and Tata Tea have been named the most purposeful brands in India 2021, according to a report by Kantar and BrandZ India.Īmazon is followed by the food delivery platform Zomato, Google-backed YouTube, food delivery platform Swiggy and Walmart-backed Flipkart in the technology category. ![]()
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